A Look Under
DRIVEN’s Hood!

We’re a crew of big kids at heart, designing true-to-life toy vehicles built for real tough play. For our design team, this is the ultimate dream job—they’ve been sketching trucks and cars since childhood, and now they get to bring them to life!

From the tiniest 1:144 scale rides (yep, about an inch in size!) to massive 1:12 scale trucks over two feet long, every DRIVEN vehicle is crafted with loads of attention to detail. Whether it’s the lift of a dump truck bed or the precision of a crane boom, we make sure every piece moves like the real thing—so you can build, explore, and race into fun like the everyday heroes and drivers building our cities and keeping them clean and safe!

What Drives Our Crew

At DRIVEN, we’re all about getting those wheels turning! Play is more than fun and games—it’s how big ideas start. DRIVEN toys and playsets are designed to fuel imaginations and spark(plug) creativity!

IMAGINATIVE PLAY

With DRIVEN, you’re in the driver’s seat!

Whether you’re building a city, racing to the rescue, or creating action-packed stories for your four-wheeled friends, you call the shots and build your own adventures. Because fun isn’t about following directions—it’s about making it up as you go!

DURABILITY

Let’s face it — kids don’t exactly play gently

DRIVEN’s durable toys are built to survive every wild ride, jump, and crash so kids can keep playing. Because, honestly, a flimsy truck is about as useful as a car with square wheels!

REALISTIC DESIGN

If it doesn’t look, move, and sound like the real thing, what’s the point?

DRIVEN brings you scaled-down cars and trucks with working parts, lights, and real engine sounds to give you an authentic play experience, just like the everyday heroes in the real world. After all, if a truck doesn’t do anything, it’s just a paperweight on wheels.

COLLECTABILITY

One toy is fun, but a whole fleet?
Now we’re talking!

With new 1:144 scale Pocket vehicles rolling out each year—with ultra-rare gold toys to track down—there’s always something new to collect. Fill your garage, race ‘em, crash ‘em, or proudly display your favorite trucks and race cars. If you stay DRIVEN, there’s no wrong way to play!

What Drives Our Crew

At DRIVEN, we’re all about getting those wheels turning! Play is more than fun and games—it’s how big ideas start. DRIVEN toys and playsets are designed to fuel imaginations and spark(plug) creativity!
IMAGINATIVE PLAY

With DRIVEN, you're in the driver’s seat!

Whether you’re building a city, racing to the rescue, or creating action-packed stories for your four-wheeled friends, you call the shots and build your own adventures. Because fun isn’t about following directions—it’s about making it up as you go!
DURABILITY

Let’s face it — kids don’t exactly play gently

DRIVEN’s durable toys are built to survive every wild ride, jump, and crash so kids can keep playing. Because, honestly, a flimsy truck is about as useful as a car with square wheels!
REALISTIC DESIGN

If it doesn’t look, move, and sound like the real thing, what’s the point?

DRIVEN brings you scaled-down cars and trucks with working parts, lights, and real engine sounds to give you an authentic play experience, just like the everyday heroes in the real world. After all, if a truck doesn’t do anything, it’s just a paperweight on wheels.
COLLECTABILITY

One toy is fun, but a whole fleet?
Now we’re talking!

With new 1:144 scale Pocket vehicles rolling out each year—with ultra-rare gold toys to track down—there’s always something new to collect. Fill your garage, race ‘em, crash ‘em, or proudly display your favorite trucks and race cars. If you stay DRIVEN, there’s no wrong way to play!

DRIVEN’S
ROADMAP
START Join us as we take a look in the rear view. Explore the road DRIVEN has paved since 2015, and all the stops along the way. Keep your engines running because there’s so much more to come! 2025 2015
2015 Next DRIVEN hit the gas with one goal: to create the most realistic and interactive toy vehicles out there. We launched at Target with five 1:16 scale trucks—the dump truck, fire truck, recycling truck, crane truck, and tow truck—and they’re still some of our bestsellers today. 2025 2016 Next 2016 With launches at Indigo in Canada and Smyths in the UK, our DRIVEN fleet rolled out internationally—because epic play knows no borders!


2015 2017
2017 We shifted gears and launched a new line of 1:24 scale vehicles. We wanted to pack all the detail and realism of our larger trucks into a smaller, easier-to-handle size—without sacrificing an ounce of toughness.

Next 2016 2018
2018 Our pocket 1:144 scale collectibles and playsets launched—with inch long vehicles and tracks, packed with all the detail and action you’d expect from DRIVEN. Pocket toys are the smallest scaled, fully movable vehicles around and quickly became a core part of the DRIVEN crew. Next 2017 2020 2020 We cranked things up a notch—way up—with the launch of our biggest beast yet: the Jumbo Truck. Standing an epic 53-inches tall with a crane arm that stretches to the sky, this big rig introduced the Jumbo 1:12 scale category!

Next 2018 2021
2021 DRIVEN put you in the driver’s seat with our first remote-controlled vehicles. We took the realistic cars and trucks you already love, in both small and large scales, and gave them an RC makeover, putting the power in your hands!

Next 2020 2022
2022 Monster trucks joined the DRIVEN crew! With the launch of off-road vehicles came the introduction of names and personalities for our trucks, like Blaze, Waves, Cyborg, and Grizzly. After all, every car lover knows a great truck deserves a great name! 

Next 2021 2025
2025 DRIVEN turns ten! We celebrate 10 years of power, play, and possibilities with epic monthly giveaways—and it’s all thanks to our amazing DRIVEN crew… including YOU!

2022 2015 Next